Most of the information in the post comes from posts I wrote in 2015. You have likely never read those posts or have forgotten the information, which, by the way, comes from a book written by Marcia Angell, the former editor in chief of The New England Journal of Medicine. She says, among other things, that the pharmaceutical industry has become “a marketing machine to sell drugs of dubious benefit.”
Here are some of the ways big pharma deceives:
Over charging. The cost of the drug is unrelated
to the costs of research and development, as they would have us believe.
Instead, the costs, which are continually rising, are based on what the public
is willing to pay.
Manipulating research findings to make drugs look good.
As much as 90 percent of published medical information—the kind of information
that doctors rely on—is flawed, according to the world’s foremost expert on the
credibility of medical research.
Rewarding doctors to promote their drugs. Companies
spend more than four billion dollars nationwide in payments to doctors as
incentives for attending industry-sponsored conferences, as well as for promoting
their drugs at the conferences.
Rewarding doctors to prescribe their drugs. The
rewards to doctors range from meals to generous honoraria for speaking at
conferences. As a rule, the doctors who prescribe the most are rewarded the
most.
Promoting old drugs as new. Most of the new drugs
approved by the FDA are “me too” drugs—old drugs whose molecules have been only
slightly altered so they can appear as new. They are more expensive but no more
effective than the old models.
Passing off their professionally written articles as the
work of academics. Drug companies pay professional writers to produce
academic papers according to the companies’ specifications then reward the
academics for adding their names to them.
Passing off marketing as “education.” The so-called
“education” programs come out of drug companies’ marketing budgets, which,
collectively in 2001 amounted to $19 billion. By masquerading marketing as
education, big pharma can evade legal constraints on marketing activities.
Let's hope new legislation has some impact on this behavior.
For an introduction to this blog, see I Just Say No; for a list of blog topics, click the Topics tab.