We have an old-fashioned thermometer—the glass kind with a
bead of mercury in it. I think we’ve had it for nearly 60 years. To use it, you
must first shake it to be sure the mercury is below a normal temperature, then you
stick it under the tongue for…
I forget how many minutes. It’s hard to read. You have to angle it just right to
see the line of mercury and read the tiny numbers that indicate temperature. We
probably haven’t used it in 40 years so we never considered buying a new one.
But the new ones are a great improvement. Easy to use and see the results!
But now I think they’ve gone too far with thermometer
technology. There’s a company called Kinsa that makes a fancy thermometer. It
syncs up with a smartphone app that allows you to track your fever and symptoms.
So far, it’s in use in 500,000 American households, and the company was only
founded in 2012! Not only is this thermometer digitized and interconnected with
electronic devices, the data it collects can be used by other companies for
targeting ads.

For example, Clorox has paid Kinsa to use the
information collected by thermometers to target ads for Clorox disinfectant wipes. Because the
data includes zip codes of the thermometer users, Clorox can direct more of its
ads to the areas that appear to be experiencing a rise in cold or flu symptoms,
as indicated by temperature spikes. Similarly, other companies can start targeting
ads for cough drops or chicken soup or whatever. Company spokespeople assert
that they’re helping prevent the spread of illness through early detection. Right.
My old-fashioned thermometer now looks rather appealing.
For an introduction to this blog, see I Just Say No; for a list of blog topics, click the Topics tab.